Brand identity for clients
An integrated corporate identity, which includes a logo, business cards, letterhead, signs, flyers, website, emails, presentations, is not only a customer’s first impression of your company, but the thread that ties all your consumer-facing interactions together and communicates to your market who you are and what you stand for. The first step to creating an effective, memorable brand is to clearly and concisely verbalizing the company’s goals, values, and target market.
Before contacting designer, for creating a logo and your brand style, including aspects like fonts, colors and icons, you should think about 3 things:
1. Your audience – target market, who your clients and desired costumers are.
2. Your portfolio – all materials that your business may need.
3. Your budget – how much you’re able to invest.
If this seems like a daunting task, you should find an experienced designer. She/he will help you with the process: advice, research and make this job as straightforward as possible so you can focus on your business. Make sure to ask for editable templates and working files, so you own your brand.
Brand guidelines is a must have for every company. To insure strong brand and quality products make sure you always work with professional, there is nothing worst then last minute improvisation with no Brand guidelines and design eye.
Brand identity for me
Its interesting to join a project from the very beginning. To be able engage in dialogue with a client, get better understanding of the company values and goals. Make your own research and help them communicate their brand to their customer all the way from a logo to the website.
However after years of experience in the business , working on existing Brand / Product is even more exciting. To be able to build on life testing with costumers and clients. To avoid mistakes and improve UX. Create a solid Brand / Product not just “design masterpiece”.
“People ignore design that ignores people.” — Frank Chimero, Designer
Every designer should follow three C’s: creativity, consistency, and compliance. An effective corporate identity should be novel and eye-catching. A great logo should stay in a customer’s mind and connect directly with the values of the brand. It’s essential that all company communications utilize the same colors and design to maintain consistency across the brand. Brand policing is part of every designer job.
“UI is the saddle, the stirrups, & the reins. UX is the feeling you get being able to ride the horse.” — Dain Miller, Web Developer
